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It combined the dacoit film conventions of Mother India and Gunga Jumna with that of Spaghetti Westerns, spawning the Dacoit Western genre (also known as the "Curry Western"), which was popular in the 1970s.
Dating back to 1932, "Tollywood" was the earliest Hollywood-inspired name, referring to the Bengali film industry based in Tollygunge (in Calcutta, West Bengal), whose name is reminiscent of "Hollywood" and was the centre of the cinema of India at the time.
"Tollywood" is now also popularly used to refer to the Telugu film industry in Telangana and Andhra Pradesh.
The term "Bollywood" itself has origins in the 1970s, when India overtook the United States as the world's largest film producer.
Key to this was the emergence of the masala film genre, which combines elements of multiple genres (action, comedy, romance, drama, melodrama, musical).
The masala film was pioneered in the early 1970s by filmmaker Nasir Hussain, directed by Manmohan Desai and written by Kader Khan.