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The two later attended USC together and entered the Internet entrepreneurship field.
Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
Tinder says that Super Likes makes it three times as likely for users to find a match.However, once you have matches on the app, you were able to send "Tinder Moments" to each of a user's matches at once, allowing each match to like or not like the photos.The site also has verified profiles for public figures, so that celebrities and other public figures can verify they are who they are when using the app.Users receive up to ten times the amount of profile views while boosting. If users do not have Tinder Plus or want more Boosts, they can be purchased in the app.In November 2016, Tinder introduced more options for users to select their gender.