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Its traffic jumped 221% in the past year, according to Com Score."The core idea was to build an offline dating site that made it easy for people to say what they want to do for a date, connect and get offline," says Brian Schechter, 33, co-founder and co-CEO of How About We, which launched two years ago.

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So the organization is launching its own dating enterprise, in partnership with an up-and-coming site called How About We.com, which solicits ideas for interesting dates, then connects potential partners who like the suggestions and want to go out.

He had tried a few online dating sites with "really terrible experiences."His date suggestion: "How about we start with coffee and end with wine.

Add some art or culture in between and it could be fun." That got him a few dates, including one woman he's seen several times since.

For the new partnership, AARP is offering its members a seven-day free trial and half off the normal rates.

How About We charges .99 a month, though costs dip for a longer commitment.

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