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In March 2015, Truly Madly raised .7 million (Rs35 crore) from Helion Venture Partners and Kae Capital.Woo, on the other hand, is backed by Matrix Partners, Omidyar Network and mobile technology company, U2opia.But I needed to be very discreet, because my family life makes me happy and I didn’t want to change anything to it.I’ve met many charming men who have been very nice to me.It was in 2013 that Tinder—the Los Angeles-headquartered location-based dating app—made inroads into the country, and became an instant hit among legions of urban youngsters.

Truly Madly, which also started last year, has seen a 100% month-on-month growth in terms of downloads.Another example is Bengaluru’s Floh, which doesn’t consider itself a dating service, because it caters to men and women in the age group of 25-35 years who join the platform with a more “serious intent” of finding a spouse, explained CEO Siddharth Mangharam.Floh allows people to subscribe to the platform, meet prospective partners online, as well as offline at events organised exclusively for members.“Investors who are betting on this segment will understand the challenges that these companies face and so the realistic valuations of these companies will be much lower,” she said.“So in the near-term, I doubt there will any unicorns in dating apps space, but then in the long-term, perhaps we see a big player emerge.” So, is Tinder concerned about competing with homegrown companies?

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