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We wanted to donate a computer to every school in America.” Both Apple and Microsoft flourished in the computer lab models.
But even with education discounts, their respective desktops were still fairly pricey — expensive enough to make the dream of providing every student with their own system a distant pipe dream.
In a perfect world, price would be no object when it comes to education.
But back here on planet Earth, it’s a key factor in the decision-making process for the IT departments that do most of the device purchases for schools and districts.
Over the past decade, Google, Apple and Microsoft have shaped the conversation around technology in schools, but as ever, none are in agreement on a one-size-fits-all approach.
One thing all the players seem to agree on is that education is a market well worth pursuing.
Education had always been an essential part of Apple’s DNA.
The company saw the value of bringing its devices to the classroom almost immediately.
Stumble aside, Apple continued to utterly dominate education.
From the outside, it seems that the i Pad’s success in education was something of a happy coincidence for Apple.
That’s not to say, of course, that the company didn’t see the educational potential in the “magical” piece of glass and metal.
It promoted apps like “The Elements” from the outset, as it worked to convince a still-skeptical press that its new offering was more than just a big i Phone.
And as Phil Schiller would put it, addressing a crowd at an event a few years later, “education is deep in Apple’s DNA.” That aspect had never left the company, as a generation who grew up using Apple IIe and Macintosh units in computer labs began making computer-purchasing decisions of their own.