Avatar online sex talk
At the least, it may offer insights into its creator’s hidden tastes. is just one of a growing number of three-dimensional virtual worlds, accessible via the Internet, in which users, through an avatar, are able to play games or simply interact socially with thousands of people simultaneously.
By some estimates, more than 10 million people spend to a month to subscribe to online role-playing environments, with the number of subscribers doubling every year.
When marketing online, “you want sustained engagement with the brand rather than just a click-through” to a purchase or product information, says Bonita Stewart, responsible for interactive marketing for Daimler Chrysler’s Jeep, Chrysler, and Dodge brands.
Many users spend upward of 40 hours a week in these worlds.These online personae, called avatars, range from simple but personalized cartoonlike characters used as pictorial signatures in instant messaging to fully developed characters in virtual worlds.And they represent a huge population of “shadow” customers who can be analyzed, segmented, and targeted.They can draw on the experiences of the handful of pathfinding companies that have begun to explore this realm.People have long taken on alternative identities, from authors’ sly noms de plume to CB radio operators’ evocative handles to chat-room visitors’ sexually suggestive user names.